Programmatic

Industry veteran Vishal Singh Joins Xapads Media as Country Head-India

Submitted by events_161650 on Mon, 03/13/2023 - 02:26

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Xapads

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Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.

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Marketing Organization

Programmatic

State of the Industry 2022 - Modern Marketing in Vietnam

Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential

Released:

October, 2022

File Size:

3.89MB

Education Section:

Research

Region:

APAC, Vietnam, Global

Keywords:

WARC, mma, Industry

Gaurav Baid, Chief Product Officer, Avataar

Democratize your Product in the End User era

Software-as-a-Service landscape is changing! 2020 is being termed as the decade where the new-age SaaS businesses have come into their own and there’s no slowing down in the near term. Business models needed a new language to understand the evolution and the most impactful driver of this change: product-led growth.

Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released:

December, 2021

File Size:

2.66MB

Education Section:

Best Practices, Research, Trends Reports

Region:

Global

Keywords:

2021, report, advertising, economy

Vietnam Martech Report

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released:

December, 2021

File Size:

2.66MB

Education Section:

Best Practices, Research, Trends Reports

Region:

APAC, Vietnam

Keywords:

vietnam, report, martech, 2021