Agenda Subject to Change
Results from Walmart, MasterCard, Coca cola, At&T using the MMA’s proprietary SMoX research demonstrating the impact of mobile on purchase intent, foot traffic and brand image, including insights into how to optimise your mobile budgets. The presentation will share results from SMoX and its impact on future decision making for marketers as they all face increased pressure on achieving profitable growth for their individual businesses.
Different companies are at different levels of mobile capability, some have reached a level of maturity and others are finding their way on the journey. The panel will discuss what are the key common principles to becoming mobile capable using examples from their clients perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability.
How mobile network and smartphone has provided equal access to the undeserved fisheries communities in Indonesia and assist their daily livelihood, improve productivity and bringing them home safely. The service, known as mFish, has assisted over 600 fishermen since its pilot in February 25th 2015 and is now fully supported by the Indonesian government in helping other fishermen across the country.
The rollout of foundational mobile services is already yielding tremendous success, and by increasing security while keeping a keen eye on user experience, leading banks and financial services providers can offer more advanced mobile services, which will play a key role in their growth strategies. The mobile banking landscape is evolving – from basic transactional services (alerts, statements, etc.) to advanced transactional services (fund transfers, bill payment, remote check deposit, P2P payment, etc.). The next generation of mobile banking is emerging, which includes services such as remote and contactless payments, location-based marketing, mobile and social media integration.
We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Mobile devices are driving the decade’s second great revolution in consumer communications: video. And with over 4 billion video views every day, Facebook is at the heart of the shift. Facebook’s Vice President of Asia Pacific, Dan, will explore creativity in a connected world, the explosion of mobile video and the implications and opportunities for brands and advertisers.
Case study on the new age of marketing giving holistic view of 360 degree of marketing amplified with mobile leading to a rich database of insights on products, marketing communication, media and indeed consumer habits in ways that are not possible through alternate means.
This landmark global study spans over 900 survey respondents across 42 countries. In this session, Harriet will show how the study reveals how companies must change how they operate, constantly tune their capabilities to excel at customer experience and the unique implications for Asia Pacific.
