Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Since then, the business has been expanding at a rapid pace, while generating new content with initiatives like the WARC Awards for Asian Strategy. In 2019, the business rolled out WARC.CN with a new China team located in Shanghai and across the course of last year, strategic partnerships were set up in key markets to help deliver faster growth. In October 2021, he took on the additional role of VP Advisory, leading WARC’s advisory practice globally.
Ed has an agency background. Before WARC, he was Managing Director of Bates in Singapore, where he led integrated teams to develop campaigns for Sony, Heineken, Nokia and the Singapore Pavilion at Word Expo in Shanghai. Before moving to Singapore, Ed was based in London, where he worked for 14 years at Rainey Kelly/Y&R, latterly as Global Business Director for Land Rover, leading integrated teams to develop launch campaigns around the world.
Always a keen proponent of effective communications, he has won several awards throughout his career, including Effies for Sony and the Anti-Drugs campaign in Singapore and has also judged for the MMAs, Singapore Effies, Australia APG and Mumbrella APAC Awards.
Ed is an evangelist for smarter insights and strategic thinking, who regularly brings to life WARC content at marketing conferences across Asia Pacific.