Bringing more than 20 years of experience in the advertising and telecommunication sectors. Herwinto is the recognized expert in the country to provide the industrial insights at street level.

An evangelist for Mobile Advertising since 2007, he joined XL Axiata in 2013 to head its Mobile Advertising business. He has successfully uplifted Indonesia's mobile advertising industry to the highest standard by practice lead for innovative operation. By the end of 2013, the business received accolade as Axiata's Center of Excellence.

Herwinto started his career as Creative Director for numerous advertising agencies before heading a group of brand consultants. His experience includes managing key accounts such as Unilever, Phillip Morris, Coca Cola, Danone and Garuda.

He graduated with BA Honors from the De Montfort University and holds both MA and MBA in System Information Design and Marketing from Middlesex University.

Today, holding the Digital Business Innovation Advisory role, Herwinto is again reshaping the landscape of mobile business.