Nitin Mathur | Mobile Marketing Association
Nitin Mathur
Senior Director, Marketing (APAC) & Head of Media (INSEA)
Yahoo
@nitinmathur

Nitin is a senior marketing professional with over 18 years of experience in building brands across diverse sectors - Internet, media, technology, consulting & aviation industries.

In his current role, Nitin leads marketing for Yahoo INSEA region including India, (Singapore, Malaysia, Vietnam, Philippines & Indonesia). As a part of Yahoo’s regional leadership team, he is responsible for directing all brand, product, mobile, B2B marketing efforts across the region.

As head of media, he provides strategic leadership to digital content & media business in the region, driving editorial & content strategy, social media distribution, contributor network & content partnerships.

Prior to joining Yahoo, Nitin was Director of Marketing at Sapient, a global technology and interactive marketing consulting firm. As a member of Sapient’s marketing leadership team, he was responsible for marketing strategy and programs to enhance brand leadership and drive revenue. He also managed the CRM and analytics functions globally.

Before Sapient, Nitin was a Product Manager at Times Internet Limited (www.indiatimes.com), part of Times of India group where he played a key role in launching and growing Indiatimes e-commerce business. During the height of the Internet boom in India, Nitin had a short stint with Indiainfo.com, a leading Indian portal as Business Manager for Alliances.

He started his career at Sahara Group, as a member of the Chairman’s office, responsible for marketing and communications for group’s airline business.

Nitin holds a Bachelors degree in Statistics & Economics and a Post Graduate Diploma in Business Management.