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Presented by
Highlights
Overview
Agenda
Speakers
Attendees
Venue
Bring Your Family
CEO & CMO Summit 2019
Speaker Presentations
#ShapeTheFuture
Speaker Presentations
Presentations the MMA has permission to post are available for viewing and download below.
View the full agenda
.
Sunday, July 21, 2019
Monday, July 22, 2019
American Family Insurance Rewrites the Rules of Customer Engagement
11:15am - 11:45am
Sherina Smith
, Chief Marketing Officer, American Family Insurance
Download Presentation
(3.14 MB, Adobe PDF)
Tech for Good: Using Data and Technology to Forecast Change
12:15pm - 12:45pm
Randi Stipes
, VP, IBM Brand Marketing; CMO, The Weather Company and IBM Watson Advertising, IBM
Alisa Maclin
, Chief Marketing Officer, IBM Developer Marketing
Download Presentation
(5.64 MB, Adobe PDF)
Optimizing Digital Paths to Purchase: Differing Economies and Differing Customer Journeys
2:00pm - 2:50pm
Natalie Seidman
, General Manager, North America, Jumpshot Inc.
Download Presentation
(5.16 MB, Adobe PDF)
Strengthening Customer Relationships Through Mobile Engagement
2:00pm - 2:50pm
Keith Schumann
, AVP, Marketing, Cricket Wireless
Matt Ramerman
, President, Sinch for Marketing
Download Presentation
(21.63 MB, Adobe PDF)
Tuesday, July 23, 2019
The Pinnacle of Mobility
9:15am - 9:45am
Deborah Wahl
, Former SVP & Global CMO, GM Marketing, General Motors
Download Presentation
(5.04 MB, Adobe PDF)
How National Geographic Uses Immersive Storytelling to Connect with Audiences
9:45am - 10:15am
Marcelo Galdieri
, VP of Digital, Social and Brand Strategy, National Geographic
Download Presentation
(10.54 MB, Adobe PDF)
Brands That Move People
11:00am - 11:30am
Greg Lyons
, SVP, CMO, PepsiCo
Download Presentation
(22.15 MB, Adobe PDF)
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