Speaker Presentations | MMA Global
  2. CEO & CMO Summit 2019
  3. Speaker Presentations

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Sunday, July 21, 2019

Monday, July 22, 2019

American Family Insurance Rewrites the Rules of Customer Engagement
11:15am - 11:45am
Sherina Smith, Chief Marketing Officer, American Family Insurance
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(3.14 MB, Adobe PDF)
Tech for Good: Using Data and Technology to Forecast Change
12:15pm - 12:45pm
Randi Stipes, VP, IBM Brand Marketing; CMO, The Weather Company and IBM Watson Advertising, IBM
Alisa Maclin, Chief Marketing Officer, IBM Developer Marketing
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(5.64 MB, Adobe PDF)
Optimizing Digital Paths to Purchase: Differing Economies and Differing Customer Journeys
2:00pm - 2:50pm
Natalie Seidman, General Manager, North America, Jumpshot Inc.
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(5.16 MB, Adobe PDF)
Strengthening Customer Relationships Through Mobile Engagement​
2:00pm - 2:50pm
Keith Schumann, AVP, Marketing, Cricket Wireless
Matt Ramerman, President, Sinch for Marketing
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(21.63 MB, Adobe PDF)

Tuesday, July 23, 2019

The Pinnacle of Mobility
9:15am - 9:45am
Deborah Wahl, Former SVP & Global CMO, GM Marketing, General Motors
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(5.04 MB, Adobe PDF)
How National Geographic Uses Immersive Storytelling to Connect with Audiences
9:45am - 10:15am
Marcelo Galdieri, VP of Digital, Social and Brand Strategy, National Geographic
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(10.54 MB, Adobe PDF)
Brands That Move People
11:00am - 11:30am
Greg Lyons, SVP, CMO, PepsiCo
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(22.15 MB, Adobe PDF)

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