American Family Insurance Rewrites the Rules of Customer Engagement
11:15am - 11:45am
Insurance is traditionally a low-involvement category, but American Family Insurance is rewriting the rules of engagement and allowing its customers to interact with the brand on demand. In this session, Sherina Smith, Head of Marketing at American Family Insurance offers a look into how they leveraged mobile touchpoints, such as apps, bots, and AI, to build the brand, increase loyalty and drive business growth. Attendees will also learn how they see technology reimagining the customer relationship and innovating their industry.
Sherina Smith, Chief Marketing Officer, American Family Insurance