Guidelines to Empower Creative Groups by Reducing Industry Fragmentation 

New York, NY, 25 January 2013 With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

Citi, Dunkin’ Brands, Unilever, L’Oreal, Colgate-Palmolive are among the brands elected to the Board that will identify priorities to help marketers leverage the power of mobile

Imagine Worldwide, a global leader in bespoke mobile marketing solutions, today announced its global re-brand to Imagine Mobile, alongside its admission to the Mobile Marketing Association.

In addition, the MMA also announces a strategic development to advocate more effectively for marketers and the industry at large.

New York, NY, 11 December 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks.  

The Mobile Marketing Association led its membership to garner support for SoundBite’s petition and reinforce the viability of mobile messaging practices

New York, NY, 30 November 2012 — The Federal Communications Commission (FCC) has issued a Declaratory Ruling based on a petition filed by SoundBite Communications that states a confirmatory stop text message, a text message sent to a consumer in response to an opt-out request, does not violate the Telephone Consumer Protection Act (TCPA).  

Revised Guidelines to Help Drive Mobile to Scale Through Measurement Standardization and Accountability

The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

Mondelēz International announced their future strategy for mobile and unveiled a game-changing initiative to advance the media industry

Speakers at MMA’s SM2 Conference Explain that Mobile Unites Consumers and Brands More Than Any Other Channel

New York, NY, 3 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme “reinspire,” and a line-up of media visionaries to speak about mobile and media inspiration.

Speakers at MMA’s SM2 conference discuss their strategy for greater mobile investments and engagement