Citi, Dunkin’ Brands, Unilever, L’Oreal, Colgate-Palmolive are among the brands elected to the Board that will identify priorities to help marketers leverage the power of mobile
New York, NY, 15 January 2013 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the formation of the Executive Marketer Advisory Board. This coalition of global brand leaders and media visionaries will lock arms to advance the mobile marketing movement and ensure that mobile evolves as a powerful platform for marketers to meet their core objectives.
Marketers were selected based on their overall leadership across marketing innovations, as well as their contribution to the mobile community. All of the companies included on the Board have expressed their commitment to progressing mobile so that it plays a critical role in the future of media. They will address the needs that their respective brands have concerning mobile marketing, as well as looking at the entire industry landscape to get marketers mobile ready.
The marketers that have been appointed to the MMA Executive Marketer Advisory Board include:
“Nothing brings marketers closer to consumers than mobile. And while mobile marketing has certainly made strides over the past few years, the budget allocations from marketers continue to be disproportionate to consumer engagement. The MMA’s Executive Marketer Advisory Board unites some of the industry’s most influential leaders to set priorities against challenges within the mobile space that are most relevant to their brands and the industry as a whole,” said Sheryl Daija, Chief Strategy Officer, MMA. “With an aligned brand focused agenda, the Board can help marketers better integrate mobile to reach new heights in how they meaningfully connect with consumers along the purchase funnel.”
“I am delighted to serve on the Mobile Marketing Association's Executive Marketer Advisory Board with an incredible group of global brand leaders," said John Costello, Chief Global Marketing and Innovation Officer for Dunkin' Brands. "At Dunkin' Brands, we recognize that consumers are increasingly reliant on their mobile devices and mobile marketing has become a vital part of our integrated marketing mix to deepen the connection we have with people who make Dunkin' Donuts and Baskin-Robbins part of their daily lives around the globe. I look forward to working with the Board to help advance the industry and drive adoption of effective mobile marketing.”
The MMA Executive Marketer Advisory Board will work to identify areas of opportunities through various initiatives and research that will influence how marketers invest in mobile and capitalize on emerging platforms and technology. The mission of the Board is to ensure that mobile is strategically integrated in the overall marketing mix and evolves as a leading channel.
As the first coalition of marketers at the MMA, the Board will meet January 2013, to establish a preliminary agenda as well as mobile marketing objectives for both the group and overall marketing community to work towards.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.