Data | Page 3 | MMA

Thursday, May 28, 2020 - 12:30pm to 1:30pm IST

Speakers: 
Founder & CPO
Zeotap
Director - Marketing
Swiggy
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The MMA Measurement Committee in Vietnam, joined by 18 different companies in the Vietnamese Advertising Industry, aims to eliminate confusion and reduce friction in the marketplace, by creating more transparency and developing measurement standards and best practices for the Vietnamese market. For that purpose, MMA Measurement Committee wishes to uncover the current unmet needs of stakeholders in the industry regarding advertising measurement, in order to determine the most pressing concerns that would require immediate tackling by the committee.

Release Date: 
April, 2020
File Size: 
1.58 Mb
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Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

Speakers: 
Country Manager UK
Zeotap
Country Manager US
Zeotap
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Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Release Date: 
May, 2019
Members Only
Release Date: 
April, 2019
Multi Touch Attribution Marketer Survey (November 2018)
Release Date: 
November, 2018
Education Section: 

Tuesday, November 6, 2018 - 2:00pm to 3:00pm EST

Speakers: 
SVP of Sales
Factual
Principal Consultant
Forrester
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Wednesday, November 14, 2018 - 2:00pm to 3:00pm EST

Speakers: 
Head of Data Strategy
Ericsson Emodo
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Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.

That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.

Release Date: 
March, 2018