Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.

 

To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download. 

 

Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, 
as well as drive attendance to the soft-launch event. Because mobile is very popular amongst this demographic, it proved to be the perfect channel.

 

Levi’s introduced a new line of jeans, “Curve ID”, which distinguishes itself by using a new fit system based on shape, not size. Madison Communications, digital ad agency for Levi’s, leveraged InMobi’s mobile ad network to drive traffic to its mobile optimized site by specifically targeting women-related category sites (App/Mobile Web).