Retail

InMobi Case Study – Kotak Life

The Challenge:

Kotak Mahindra Old Mutual Life Insurance Ltd launched a new campaign, titled ‘Another You’ (“Aap Jaisa Ek Aur”), showcasing the Kotak Assured  Income Plan.

To generate awareness, and drive traffic to its mobile-optimized site, Kotak turned to InMobi — the largest independent mobile ad network.

The Solution:

InMobi Case Study – Canon PIXMAtown Campaign

The Challenge:

Canon Inc. is a Japanese Multinational corporation that specializes in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers and printers. Canon ran a contest in Singapore. To participate, users had to download any of the featured crafts on Canon PIXMAtown, print it and create it accordingly. User will post the picture of their ready make craft on Canon PIXMAtown’s Facebook craft gallery tab.

The Solution:

EZ Referral Launches First Integrated Social-Mobile-Prepaid Card Rewards System for Auto Industry

August 30th, 2012 – Iselin, NJ – Gold Mobile , and its GoMo Rewards Platform, has teamed up with EZ Referral Network to deliver a fully integrated social, mobile, and card referral reward system with immediate “in-the-moment” sales actions tied

Mobile Messaging: Using MMS to Build Databases and Drive Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.

text message marketing

MMS marketing

Mobile Messaging: Building Databases and Driving Sales with Charlotte Russe

To drive retail sales and customer loyalty within their key demographics, Charlotte Russe launched "Mystery Date" a 3-day mobile video MMS campaign in which shoppers prompted through in-store signage to participate by texting MATCH to a short code. Shoppers, incentivized with a limited time offer, to select their ideal "Mystery Date" from three handsome choices. Once shoppers texted in their choice, the participant received a personalized video response from their selected Mystery Date.

text message marketing

MMS marketing

Stage Stores Case Study: Building a Mobile Database to Power Mobile Marketing

In the fall of 2011, Stage Stores, a national and regional retailer with over 800 stores in 42 states, embarked on a bold new approach to the Back-to-School season with a mobile marketing campaign aimed at Mom shoppers, 60 percent of whom own a smartphone. SoundBite Communications was chosen to create an express consent framework that would meet the retailer’s mobile strategy objectives and work within a multi-channel marketing environment.

retail

Harley-Davidson Dealership Dramatically Increases Holiday Revenue with Mobile

Brand: Route 66 Harley-Davidson

Agency: 7 Media Group

Campaign/program name: 12 Days of Christmas

Duration: December 12 – 24, 2011

Objective: Route 66 Harley-Davidson wanted to maintain its visibility with current customers and add new customers and revenue through a holiday promotion.

Strategy: The goal for 7 Media Group’s services for Route 66 Harley-Davidson was to promote products and increase sales to existing and new members of their mobile club.