Retail

Google: Customers lead McDonald’s to mobile success

GOALS

• Be where our customers are – on mobile – and make it easier for them to find our restaurants.

• Push mobile sales through location-based services.

APPROACH

• Launched a mobile optimised website.

• Launched an application for Android and iPhone.

• Offer customers custom-made, mobile campaigns.

Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

GOALS

• Efficiently optimise display campaigns

• Reach potential audience groups most effectively

• Accommodate sudden budget shifts

APPROACH

• Created mobile-optimised website and initiated display mobile ads

• Upgraded to enhanced campaigns in the Google Display Network

Google: Using responsive web design together with AdWords enhanced campaigns, Towergate Insurance increases mobile visits by 218%

Towergate

GOALS
- Increase lead volume
- Deliver user experience tailored to device
- Consolidate all content on available products and services into a single site
- Future-proof online presence for new smartphones, tablets and other web enabled devices

Google

Enhanced Campaign

AdWords

Responsive Web Design

ADCentricity Breath Fresheners Category Case Study

With 770 million smartphone devices worldwide, retailers are quickly adapting to meet the needs of today's always connected consumer - hoping to interact with the 76% of shoppers that use their mobile phones in-store to help make a purchase decision.

digital signage

in-store advertising

point-of-sale advertising

Harvester Leverages Apple Passbook Functionality to Offer Innovative Mobile Voucher Campaign

GOAL

Millennial Media

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Retail

GOAL