Goal
Armani Exchange worked with its agency Media Kitchen and AdMob to launch the company’s first mobile advertising campaign to promote its A|X Armani Exchange Spring 2009 collection. The goal of the campaign was to raise awareness of the new spring line, drive opt-ins to the brand’s text messaging program, and use the innovative iPhone environment to continue building the relationship this premium brand has with its high HHI and tech-savvy  customers.

Solution

Goal
Toshiba worked with the agency Mediaedge: CIA and AdMob to develop an engaging campaign to promote their laptops to consumers on the mobile phone. Toshiba’s overall goal for the campaign was to build purchase intent and to develop their positioning as the Laptop Expert.

Toshiba targeted tech-savvy consumers within the 30-day purchase funnel for the campaign. This was Toshiba’s first mobile ad campaign, and they wanted to see how efficiently they could reach mobile consumers and how engaged those consumers would be in the mobile medium.

Goal
Telefónica O2 UK Limited is a leading communications company for mobile and broadband consumers and businesses in the UK. O2 and their media agency Phonevalley partnered with AdMob to promote their offer of free SIM cards with an offering of 500 free text messages.

O2’s objective was to increase adoption of their free SIM offer to existing O2 customers within the UK, as well as to use the promotion to drive conversions of consumers to new O2 customers.

Solution

Goal

Ace Hardware and Microsoft Mobile Advertising drive increased store traffic and brand awareness.

Ace Hardware is America’s most historic local maintenance and repair business. During the 2009 holiday season, Ace needed to differentiate their business and reach their loyal customers with special offers and promotions surrounding their Holiday Sales Series.

The campaign with Microsoft Mobile aimed to reinforce Ace’s neighborhood appeal, drive in-store traffic and increase Ace’s share of the maintenance and home repair business.

Mobile Media is gearing up to complement traditional marketing such as print, radio and television. The versatility, ubiquity and mobility of mobile phones give businesses who invest in the dot Mobi domain an advantage of a bigger consumer market. Mobile advertising and dot Mobi domains are already reaching millions of users.

Companies embarking on mobile marketing campaigns need to be mindful of the fact that often the key differentiator that will increase the impact of their campaign is the added value of the intellect and understanding of the medium by their mobile media partner. This value was borne out in the recent Jenna Clifford Valentine’s Day campaign.

Media Objectives
Lynx planned to promote the new Lynx Bullet – a new pocket size spray. Known for its marketing campaigns, Lynx sought to promote the new pocket size range in universities around the UK. They were keen to use mobile advertising to coincide with other forms of promotions, such as on-site sampling with the Lynx ambassadors.

BlisMobile

Campaign Objective
To increase awareness of the famous Next Boxing day sale by sending out reminders in-store in the lead up to Christmas.

Locations
Oxford Street flagship store

Start date: 16th December 2009
End date: 23rd December 2009

Results
Next recorded their best ever sales record to date on boxing day! Their mobile advertising initiatives in-store paid off greatly in their overall sales increase.

Campaign Objective
Ovi Store was a created media service that consolidates Nokia’s existing content services into a one-stop-shop for free and paid content. The objective of this campaign was to distribute Nokia Ovi store to all Nokia phone users directly to their mobile handsets.

Locations
Across all UK rail networks

Campaign dates:
Nokia Ovi Store Campaign launched 9th November 2009

Results