Lynx | MMA Global


April 5, 2010

Media Objectives
Lynx planned to promote the new Lynx Bullet – a new pocket size spray. Known for its marketing campaigns, Lynx sought to promote the new pocket size range in universities around the UK. They were keen to use mobile advertising to coincide with other forms of promotions, such as on-site sampling with the Lynx ambassadors.

The activity ran in university student unions across the UK. BlisMobile Media installed highly visible floor vinyls in the download zones to increase awareness of the campaign – there was no charge for this media as BlisMobile only charge per successful interaction.

Benefits to Lynx

  • Exposure to target audience across key universities campus.
  • Delivering, fun, sexy, relevant content appealing directly to their target market.
  • Exceeded download expectations.
  • Adding to the experiential marketing techniques key to Lynx sales increase.

A fantastic average of 500+ downloads per day per university around fresher’s week.

The content reinforced the Lynx brand message “pulling power” – with the cleverly designed dating application.