Starting out in France in 1988, today LC Waikiki is Turkey’s largest affordable fashion company and the market leader in 15 other countries. Becoming a Turkish brand in 1997, it now operates in 43 countries with 868 stores. LC Waikiki believes that everyone deserves to dress well.
LC Waikiki wanted to launch its new Bosphorus denim collection to a wider audience and boost sales, not only for this collection, but for all its denim lines. It also wanted to share its success as the world’s leading Turkish jeans company.
Telling the Bosphorus collection story