Stage Stores, one of the top retail chains in the U.S., sought to leverage the back-to-school shopping season to engage with its target customers, increase sales, promote brand loyalty, and understand customer communication preferences.

The result was the “Gotta Get Soul” sweepstakes, held in conjunction with the U.S. Polo Association. Customers who opted in were able to indication the channel (SMS, voice or email) and the type of offers they preferred to receive from Stage Stores, paving the way for more relevant mobile communications during the back-to-school season and beyond.

The Business Opportunity
“One-stop shop” retailer with 200 superstores in mid-west wanted to increase revenue and customer loyalty.

The Genesys Solution
The mPerks loyalty program allows consumers to gain access to exclusive info and coupons. Customers clip coupons online or via mobile and redeem by entering mobile phone number on pinpad at checkout. Genesys enables SMS and voice marketing to drive additional usage of the program.

Results

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. In terms of digital traffic, its website was the second fastest rising e-commerce site in the UK between 2012 and 2013.

George is the clothing range of the Asda supermarket chain, offering consumers quality fashion at affordable prices. With 53% of George’s total visitors coming from non-desktop devices, serving mobile consumers has become a key focus for the brand and its agencies, Carat and iProspect.