October 24, 2012
The Challenge:
Kotak Mahindra Old Mutual Life Insurance Ltd launched a new campaign, titled ‘Another You’ (“Aap Jaisa Ek Aur”), showcasing the Kotak Assured Income Plan.
To generate awareness, and drive traffic to its mobile-optimized site, Kotak turned to InMobi — the largest independent mobile ad network.
The Solution:
InMobi ran GIF banner ads, with a mix of visual appeal and clear messaging. In terms of campaign analytics, Bid- optimization was carried out on a regular basis — the bids were monitored and changed according to the requirements of the campaign.
The Results:
A higher than industry average CTR of 1.17%, and an over-delivery (by > 10%) in terms of projected number of user clicks, ensured InMobi was able to provide precise targeting, exact reach and desired success metrics for the campaign.
