InMobi Case Study – Kotak Life | MMA Global

InMobi Case Study – Kotak Life

October 24, 2012

The Challenge:

Kotak Mahindra Old Mutual Life Insurance Ltd launched a new campaign, titled ‘Another You’ (“Aap Jaisa Ek Aur”), showcasing the Kotak Assured 
Income Plan.

To generate awareness, and drive traffic to its mobile-optimized site, Kotak turned to InMobi — the largest independent mobile ad network.


The Solution:

InMobi ran GIF banner ads, with a mix
of visual appeal and clear messaging. In terms of campaign analytics, Bid- optimization was carried out on a regular basis — the bids were monitored and changed according to the requirements of the campaign.


The Results:

A higher than industry average CTR of 1.17%, and an over-delivery (by > 10%) in terms of projected number of user clicks, ensured InMobi was able to provide precise targeting, exact reach and desired success metrics for the campaign.