InMobi Case Study – Lancôme Perfume Launch | MMA Global

InMobi Case Study – Lancôme Perfume Launch

October 31, 2012
The Challenge:
Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, 
as well as drive attendance to the soft-launch event. Because mobile is very popular amongst this demographic, it proved to be the perfect channel.
The Solution:
Lancôme worked with InMobi to extend their reach through mobile advertising
to young women. A HTML5 Rich Media expanded ad unit was developed which featured a video of Emma Watson. The ad unit had two calls to action, ”Save Invitation” and “Share on Facebook”.
The Results:
The compelling video ad unit, strong call to action “Get Invited Now” and well- recognized brand, combined to drive a click-through rate 75%. After click-through, viewers spent an average of three minutes engaging with the brand. The client was extremely happy with the campaign results as well as the end-to- end support that InMobi provided.