InMobi Case Study – Reebok HexRide | MMA Global

InMobi Case Study – Reebok HexRide

November 5, 2012
The Challenge:
Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.
The Solution:
To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download. 
The Results:
The interactive game was particularly effective in making a connection between the brand and the thrill of athletic competition. Over a third of users
who clicked through the banner ad downloaded the game, and quite a few also took advantage of the “Invite a Friend” feature through SMS. For Reebok, what InMobi delivered went above and beyond industry benchmarks.