November 5, 2012
Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.
To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download.
The interactive game was particularly effective in making a connection between the brand and the thrill of athletic competition. Over a third of users who clicked through the banner ad downloaded the game, and quite a few also took advantage of the “Invite a Friend” feature through SMS. For Reebok, what InMobi delivered went above and beyond industry benchmarks.