December 11, 2012
Goals
- Drive sales to adidas brick and mortar stores
- Assign a value for mobile to in-store conversions
- Prove that mobile brings incremental value to the business
Approach
- Leveraged location extensions formats
- Developed an innovative value-assignment
- model for Mobile to in-store conversions
Results
- Determined a four percent conversion rate for mobile to in-store purchase
- Conversion rate from mobile store locator to store is 20%
- Proved that mobile ROI is positive $1.81:1
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