Consumer Packaged Goods | MMA

Sunlight Smart water Saver Game

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Submitter's Company: 
Digitata Limited

With South Africa’s Western Cape experiencing a crippling drought, Digitata and Unilever worked closely to tackle the challenges experienced through a cleverly worked gamification approach:

educate a customer base on the scarcity of water;

introduce the product, Sunlight 2in1 with SmartFoam, to the target market;

inform them of the water saving properties of the product.

 

The Results:

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KIMBERLY-CLARK BRASIL ANALIZA LOS RESULTADOS DEL REMARKETING MEDIANTE CONVERSIONES DE VENTAS EN SITIOS WEB

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Kimberly-Clark ha brindado durante años comodidad y bienestar a sus consumidores a través de varias marcas, con la misión de "liderar el mundo en lo que es esencial para una vida mejor". Su objetivo es ofrecer artículos de alta calidad que satisfagan las necesidades de casi 1,500 millones de personas en 175 países alrededor del mundo.

En Brasil, la empresa ha estado presente desde 1996, ofreciendo productos innovadores y sostenibles para la vida cotidiana, tales como papel higiénico, pañales y pañuelos desechables.

Antecedentes

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Caso de Estudio: KIMBERLY-CLARK BRASIL ANALIZA LOS RESULTADOS DEL REMARKETING MEDIANTE CONVERSIONES DE VENTAS EN SITIOS WEB
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How Hillshire Farm Increased Sales with Beacons and the inMarket Mobile to Mortar Platform

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Submitter's Company: 
inMarket
How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform Goal Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. Summary inMarket’s Mobile to Mortar™ (M2M) Platform generated in-store awareness, raised purchase intent and lifted sales for Hillshire Farm American Craft link sausages by delivering contextual, location-based engagements when shoppers were making a purchase decision in the store -- where it matters most. Execution
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Tide Cleans Up by Building Product Awareness for High Efficiency Detergent

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Submitter's Company: 
Genesys

Founded in 1837, Procter & Gamble serves 4.8 billion consumers around the world. It faced an awareness challenge around high efficiency (HE) detergent. Since digital interactions can play a big role in the path to purchase P&G saw an opportunity to use the mobile channel to attract consumer interest and connect with its fabric care brands.

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L’Oreal’s Redken drives salon visits and increases user engagement with robust mobile strategy

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Mobile Website
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Bud Light's World's Largest Pool Party

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Bud Light hosted the World’s Largest Pool Party at the Hard Rock Hotel and Casino in Las Vegas from March 17 through March 21, 2010. Imagine Spring Break, St. Patrick’s Day and March Madness all rolled into one continuous 5-day party! Bud Light looked to Tetherball to create an innovative mobile solution to communicate with pool party participants and reward brand enthusiasts.

 

THE CHALLENGE

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Springer Mountain Farm 'Text & Win'

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Springer Mountain Farms kicked off another season as a sponsor of the Gwinnett Braves, a AAA minor league baseball team in Georgia. Looking to activate their sponsorship and create memorable brand interaction, Springer Mountain Farms teamed up with Tetherball to create a mobile contest that is a homerun with the fans.

 

 THE CHALLENGE

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InMobi Case Study – Unilever’s Close Up Toothpaste

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The Challenge:
Close Up is a popular Unilever brand of toothpaste and is a top brand in over 50 different global markets. Unilever brand managers saw a unique opportunity to leverage the power of InMobi’s mobile advertising network to reach the youth demographic.
 
The Solution:
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InMobi Case Study – Slim-Fast Utilizes Interactive Rich Media

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The Goal:

In order to drive awareness around the launch of Slim-Fast’s seven new flavors, they worked with InMobi to develop an engaging and fun, interactive experience. It allowed customers to learn more about the new flavor profiles and directed them to visit the Slim-Fast mobile website.

The Approach:

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