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Consumer Packaged Goods

“Just Look for UL” - Safety at Home Holidays (MS&L)

Brand: Underwriters Laboratories
Campaign: “Just Look for UL” - Safety at Home Holidays
Agency: MSLGROUP Americas
Vendor: SnapTell
Region: United States

Brand: AXE
Category: Consumer Packaged Goods
Agency: Aerodeon
Vendor: Turkcell
Region: Turkiye
Timeline: 02.03.2009 - 02.04.2009

The goal of the campaign was to communicate the entertaining AXE viral videos to the target consumers in an effective but cost-efficient way while creating word of mouth. Turkcell-im WAP portal was chosen because it is the most effective medium with its interactive feature and dominantly male target users which resembles with AXE’s target consumers.

Nestle 30 Seconds Campaign

Brand: Neste
Category: Consumer Packaged Goods
Agency: Aerodeon
Vendors: Avea, Turkcell, Vodafone
Region: Turkiye
Timeline: 02.02.2009 – 15.03.2009

Coca-Cola Zero Campaign

The client – The Coca-Cola

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 2,800 products. Globally it is the no.1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings per day.

The RMG in partnership with Pontomobi developed an interactive campaign for Sprite Zero that used the King of Praise, character who became famous on YouTube, to create a fun experience and to strengthen the relationship of the consumer with the product.


Coty ckIN2U

Beauty - fragrance




November – December 2008
(Messaging 22nd – 29th November, samples sent early December)


To attract the attention of young people to the Close-Up toothpastes, was developed a campaign using some means of interest for this target audience, including music and the Internet.

The aim was that through an interaction that began in the most popular engine of online chatting for young people, they could integrate the brand Close-Up with the costumers and also give then an opportunity to meet other people.

Brand: Coca-Cola

Agency: Electric Agency / Turkey

Duration: 2008


Coca-Cola puts great emphasis on B2B Loyalty campaigns with the awareness that the customer (the authorized sales point) loyalty and satisfaction is directly reflected on consumer satisfaction. Coca Cola preferred digital channels for loyalty campaigns also in 2007 for the speed, impact and easiness of digital communication.


conVisual BlackBerry Pearl

Title: Mobile Advertising Raffle for BlackBerry Pearl
Brand: BlackBerry – Research in Motion
Client: BlackBerry, Mr. Thorsten Kaluza,
Category: Case study
Agency: conVISUAL,

Guinness St. Patrick’s Day Campaign on Vodafone Live! (Yahoo! Mobile)

In March 2008, Yahoo! conducted a study to measure the brand impact of a mobile campaign on the Vodafone Live! platform.