The Campaign
Video game publisher and developer Ubisoft created an innovative digital campaign around its tentpole action game release Tom Clancy’s Splinter Cell: Conviction. The engagement initiative is one of the first interactive campaigns to use mobile as
a means of giving away free in-game content to players.

Goal
Telefónica O2 UK Limited is a leading communications company for mobile and broadband consumers and businesses in the UK. O2 and their media agency Phonevalley partnered with AdMob to promote their offer of free SIM cards with an offering of 500 free text messages.

O2’s objective was to increase adoption of their free SIM offer to existing O2 customers within the UK, as well as to use the promotion to drive conversions of consumers to new O2 customers.

Solution

Campaign Objective
How can we drive sales and target London’s hungry commuters with Krispy Kreme brand?

Locations
London Victoria and London Waterloo

Start date: 03.12.09
End date: 17.12.09

Results

Media Objectives
Lynx planned to promote the new Lynx Bullet – a new pocket size spray. Known for its marketing campaigns, Lynx sought to promote the new pocket size range in universities around the UK. They were keen to use mobile advertising to coincide with other forms of promotions, such as on-site sampling with the Lynx ambassadors.

BlisMobile

Brand:
Frito Lay/ Doritos
Category:
Consumer Packaged Goods
Agency:
Aerodeon
Vendors:
Avea, Turkcell, Vodafone
Region:
Turkiye
Timeline:
April 20, 2009 - July 15, 2009

Unilever Brazil developed a mobile campaign to enrich the marketing mix of Rexona Invisible brand. Created by agency CUBOCC, the campaign was driven on mobile sites, such as Globo.mobi and Nintendo World, at Hands Mobile Ad Network (http://m.hands.com.br).

Brand:
Thums Up - The Coca-Cola Company

Coca-Cola, the corporation nourishing the global community with the world’s largest selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year hiatus, giving a new thumbs up to the Indian soft drink market. In the same year, the Company took over ownership of the nation’s top soft-drink brand and bottling network. It’s no wonder their brands have assumed an iconic status in the minds of the world’s consumers

Thums Up – Taste The Thunder: Strong Cola Taste, Macho Personality

Brand: AXE
Category: Consumer Packaged Goods
Agency: Aerodeon
Vendor: Turkcell
Region: Turkiye
Timeline: 12.04.2009 – still goes on

Challenge

In the summer of 2008, the Universal Pictures México Home Entertainment marketing team wanted to offer an incentive for consumers to purchase the DVD for The Mummy 3, a recent theater blockbuster. The customer experience needed to be seamless, easy to understand and extend the movie brand.

Objective:

Mobilize ran mobile, rewarded surveys following an intensive 10 week mobile campaign conducted for a Brand Owner around Birmingham University. The survey was run to understand the consumer perception of the campaign offers and more broadly how they viewed the whole area of getting offers to their mobile and redeeming via the mobile device. In the Brand campaign, over 4000 Students were sent a series of offers on a student relevant brand range to build brand awareness and distribution in retail outlets.