InMobi Case Study – Unilever’s Close Up Toothpaste | MMA Global

InMobi Case Study – Unilever’s Close Up Toothpaste

November 5, 2012
The Challenge:
Close Up is a popular Unilever brand of toothpaste and is a top brand in over 50 different global markets. Unilever brand managers saw a unique opportunity to leverage the power of InMobi’s mobile advertising network to reach the youth demographic.
The Solution:
As part of their new “Hook Up” promotional campaign, Close Up selected InMobi for it’s sophisticated handset targeting. Display ads drove users to a WAP landing page where consumers could enter a Blackberry phone sweepstakes and share their “Hook Up” stories through a Close Up Facebook page.
The Results:
A Unilever Marketing Manager said, “InMobi clearly demonstrated their ability to drive strong results. We saw a 45% increase in CTR, peaking at 0.2% after campaign optimization. InMobi also allowed us to easily combine mobile ads with our social media campaign, a truly winning combination.”