Location Based Marketing (LBM) is awash with buzzwords and jargon. You might come across terms such as: local, hyperlocal, geo-fence, geo-targeting, location-based search, location-based services, SoLoMo (social, local & mobile), location-based solutions, deals around me, and many more. This may seem dizzying, but each of these terms has the same underlying concept and the same end-goal: connecting consumers with businesses within a specific geographic area.
16 million Americans will book Travel via mobile this year. Learn about
these insights and more as xAd dives deeper into mobile and the travel
industry.
Just one year after declaring the “year of mobile”, the industry continues to accelerate at an exciting rate as brands and SMBs learn the value of mobile advertising. Leading the charge in mobile’s continued growth is the value found in local-mobile targeting. From big brands to local businesses, mobile-local is making its way into advertising budgets in a big way. Locally targeted ads in mobile have shown success in multiple business categories,
AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.
AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.
Berlin-based Sponsormob announced it is launching a new service aimed at converting simple impressions into prequalified leads for mobile advertisers. The new service, known as “Call-Back,” allows mobile advertisers using Sponsormob’s mobile ad platform to generate call-back requests from mobile consumers interested in a product or service offering.
According to Peter Glaeser, CEO of Sponsormob, what
