Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together.

This panel is all about customer centricity based on Dr. Peter Fader’s framework. Watch the recording of our panel to hear what our marketing experts Dorit Posdorf (NuCom Group), Patrick Stal (N26), Carlos Yniguez (Jochen Schweizer mydays Group) and Christian Eckhardt (Customlytics) think about customer centricity and how they enable it in their organisations.

As summary, review and discussion on all 6 growth frameworks