Thursday, February 18, 2021 - 12:30pm to 1:30pm CET
The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies.
How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better?