Reach vs. Targeting - a contradiction or symbiosis | MMA Global

Reach vs. Targeting - a contradiction or symbiosis

Thursday, October 14, 2021 - 11:00am to 12:00pm CEST

Watch the Webinar:

In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing-experts in Germany. Our third panel in the series - Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together. This panel aims to localise and apply recommendations to brands and businesses in Germany and across Europe.

If you’re a brand marketer and would like to become a speaker, apply here.

Universal McCann Germany
Media Director DACH & NORDICS
Unilever Deutschland Holding GmbH
Head of Group Media
Deutsche Telekom AG
Chief Content Officer
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