In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving innovation and reshaping the landscape of consumer engagement. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm becomes not just essential but transformative.
Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
The MMA AI Council is on a mission to Advance Marketers’ Ability to Deliver Value. It aims to advance AI’s role in marketing through its expert consortiums and think tanks.
The MMA India AI Council brings together the ecosystem that empowers marketers to be more effective and drive growth. As a unifying platform, it localizes ALC’s (MMA Global AI leadership council) initiatives, best practices, and activities whilst collaborating on various betas for AI adoption. Guided by our mission - MMA is harnessing its convening power to advance AI in marketing to drive efficient and effective growth.
