MMA Impact Indonesia 2024 is set to transform the strategic landscape of marketing and advertising with its theme, "The Future of Modern Marketing," focusing on "Business Intelligence: AI-Enhanced Strategies." As we mark the 11th year of MMA Global Indonesia’s commitment to innovation, this year’s forum will explore topics on Leadership & Their Growth Mindset, Artificial Intelligence, Retail Media Networks - RMN, Brand Safety, Consumer Behavior Changes focusing on Gen Z & Millennials, Data Empowerment, Transforming Customer Engagement & Experiences, Social Marketing and a few more. MMA Global Indonesia plays a pivotal role in convening thought leaders, including Chairpersons, C-Level Executives, Directors, Co-Founders, and Decision Makers from a wide array of sectors such as brands, marketers, agencies, publishers, telecommunications, media firms, and advertising companies.
The Forum will look into how advanced AI technologies are reshaping industry benchmarks and unlocking new opportunities. By examining the responsible integration of AI, the event will provide a forward-looking perspective on how to leverage these technologies to redefine business strategies. Indonesia’s rapidly evolving digital landscape, with over 185.3 million active internet users and swift AI adoption, offers a prime opportunity for strategic advancement.1 The AI market is set to reach $10.88 billion by 2030, reflecting an impressive annual growth rate of 28.65% from 2024.2 MMA Impact Indonesia 2024 will illuminate these trends, offering invaluable insights through sessions led by industry veterans and thought leaders. These discussions will equip marketers with the knowledge to leverage AI effectively, drive substantial progress, and secure a competitive edge in the fast-paced marketing and advertising sector.
In a digital landscape marked by a 79.42% internet penetration rate in 2024, adopting a growth mindset is not just advantageous—it’s imperative.3 This futuristic approach drives continuous experimentation, leverages data for strategic decision-making, and fosters robust optimization. The discussions will offer practical blueprints on how adopting a growth mindset can drive effective brand development and enhance leadership capabilities, providing delegates with the expertise and resources needed to secure a competitive edge.
Retail Media Networks (RMNs) are also emerging as a crucial element in this landscape. According to WARC, the retail media sector in Indonesia is intensely competitive, with both local and international e-commerce entities aggressively pursuing market share. Advertising efforts are predominantly focused on urban areas, yet there is significant potential in reaching rural populations through digital platforms.4 The sessions will provide insights into harnessing RMNs effectively and tackling the associated challenges.
Additionally, the sessions will also delve into the significant transformations in consumer behavior prompted by the rise of new digital platforms and shifting cultural trends. As these platforms rapidly evolve, they are fundamentally altering how consumers engage with brands and shaping their purchasing habits. Gaining a nuanced understanding of these evolving patterns is crucial for adapting marketing and advertising strategies to meet the expectations of a highly connected, tech-savvy audience. Knowledge of these behavioral changes can help brands enhance engagement, strengthen loyalty, and maintain their relevance, ensuring they remain agile in an ever-evolving digital landscape.
At the heart of this year's MMA Impact Indonesia 2024 forum lies the launch of the MMA Global Indonesia’s Modern Marketing Reckoner 2024 Report, which highlights themes such as the Power of AI, Retail Media Network, Consumer Behaviors & Current Changes, Gen Z’s & Millennial’s - Their Rapid Behavior Changes, Brand Building / Growth Mindset Among Leaders and more. This report provides a comprehensive resource for industry thought leaders, offering key Indonesian data, actionable insights, and strategic forecasts. It is crafted to guide effective business planning and optimize marketing and advertising strategies, ensuring that decisions are grounded in data-backed analysis.
MMA Impact Indonesia 2024 is set to take place on November 15, 2024, at the Grand Ballroom of the Ritz Carlton Hotel Jakarta Mega Kuningan, running from 9:00 AM to 5:00 PM.
MMA Impact Indonesia 2024 is set to transform the strategic landscape of marketing and advertising with its theme, "The Future of Modern Marketing," focusing on "Business Intelligence: AI-Enhanced Strategies." As we mark the 11th year of MMA Global Indonesia’s commitment to innovation, this year’s forum will explore topics on Leadership & Their Growth Mindset, Artificial Intelligence, Retail Media Networks - RMN, Brand Safety, Consumer Behavior Changes focusing on Gen Z & Millennials, Data Empowerment, Transforming Customer Engagement & Experiences, Social Marketing and a few more. MMA Global Indonesia plays a pivotal role in convening thought leaders, including Chairpersons, C-Level Executives, Directors, Co-Founders, and Decision Makers from a wide array of sectors such as brands, marketers, agencies, publishers, telecommunications, media firms, and advertising companies.
The Forum will look into how advanced AI technologies are reshaping industry benchmarks and unlocking new opportunities. By examining the responsible integration of AI, the event will provide a forward-looking perspective on how to leverage these technologies to redefine business strategies. Indonesia’s rapidly evolving digital landscape, with over 185.3 million active internet users and swift AI adoption, offers a prime opportunity for strategic advancement.1 The AI market is set to reach $10.88 billion by 2030, reflecting an impressive annual growth rate of 28.65% from 2024.2 MMA Impact Indonesia 2024 will illuminate these trends, offering invaluable insights through sessions led by industry veterans and thought leaders. These discussions will equip marketers with the knowledge to leverage AI effectively, drive substantial progress, and secure a competitive edge in the fast-paced marketing and advertising sector.
In a digital landscape marked by a 79.42% internet penetration rate in 2024, adopting a growth mindset is not just advantageous—it’s imperative.3 This futuristic approach drives continuous experimentation, leverages data for strategic decision-making, and fosters robust optimization. The discussions will offer practical blueprints on how adopting a growth mindset can drive effective brand development and enhance leadership capabilities, providing delegates with the expertise and resources needed to secure a competitive edge.
Retail Media Networks (RMNs) are also emerging as a crucial element in this landscape. According to WARC, the retail media sector in Indonesia is intensely competitive, with both local and international e-commerce entities aggressively pursuing market share. Advertising efforts are predominantly focused on urban areas, yet there is significant potential in reaching rural populations through digital platforms.4 The sessions will provide insights into harnessing RMNs effectively and tackling the associated challenges.
Additionally, the sessions will also delve into the significant transformations in consumer behavior prompted by the rise of new digital platforms and shifting cultural trends. As these platforms rapidly evolve, they are fundamentally altering how consumers engage with brands and shaping their purchasing habits. Gaining a nuanced understanding of these evolving patterns is crucial for adapting marketing and advertising strategies to meet the expectations of a highly connected, tech-savvy audience. Knowledge of these behavioral changes can help brands enhance engagement, strengthen loyalty, and maintain their relevance, ensuring they remain agile in an ever-evolving digital landscape.
At the heart of this year's MMA Impact Indonesia 2024 forum lies the launch of the MMA Global Indonesia’s Modern Marketing Reckoner 2024 Report, which highlights themes such as the Power of AI, Retail Media Network, Consumer Behaviors & Current Changes, Gen Z’s & Millennial’s - Their Rapid Behavior Changes, Brand Building / Growth Mindset Among Leaders and more. This report provides a comprehensive resource for industry thought leaders, offering key Indonesian data, actionable insights, and strategic forecasts. It is crafted to guide effective business planning and optimize marketing and advertising strategies, ensuring that decisions are grounded in data-backed analysis.
MMA Impact Indonesia 2024 is set to take place on November 15, 2024, at the Grand Ballroom of the Ritz Carlton Hotel Jakarta Mega Kuningan, running from 9:00 AM to 5:00 PM.
Kindly note that due to venue regulations, those who are not officially registered on/before November 1st, 2024 (6 PM Jakarta Time) will not be permitted to join the event. Please contact us at forum.[email protected] should you have further enquiries.
| | |
|---|---|
Non-Member | $200 Register Here |
MMA Member | $175 Register Here |
Act fast - registration closes Thursday, Nov 14
