AI's rapid ascension is reshaping every facet of businesses, making its integration into marketing strategies indispensable. Marketers need to reassess their understanding of AI's role in marketing, its broader implications, and its strategic inclusion. Join us to uncover a key guidance on how AI adoption can accelerate and transform Indonesia marketing landscape.
In today's rapidly evolving digital landscape, leading a successful organization requires a new kind of leadership compass. This panel discussion will equip all C-Level's & Directors with the critical tools and strategies to navigate the ever-changing digital landscape.
Discover how visionary leaders are driving the promotion of AI categories in Indonesia, unlocking new opportunities, and shaping the nation's digital landscape. Join us to explore innovative strategies, success stories, and the transformative impact of AI on industries across the country.
How should we think of marketing transformation in context of these rapid changes? What are some of the imperatives and what should we prioritise? What actions should we take to address the opportunities and challenges?
This topic will focus on the role of branding in retail media networks. The panel can discuss how brands can leverage retail media networks and use their capabilities to influence performance, customer loyalty, and overall business success. This will also tackle how brands use retail media platforms for brand building and performance.
This topic will focus on the role of branding in retail media networks. The panel can discuss how brands can leverage retail media networks and use their capabilities to influence performance, customer loyalty, and overall business success. This will also tackle how brands use retail media platforms for brand building and performance.
This panel will explore how emerging technologies—such as AI-driven targeting, programmatic buying, and interactive ad formats—are transforming Connected TV (CTV) advertising. The discussion will provide actionable insights on real-time campaign optimization, personalized ad experiences, and the future of CTV innovation. Discover how these advancements can enhance consumer engagement, boost ROI, and shape the future of your advertising strategy.
In today's crowded market, capturing consumer attention is increasingly difficult due to the abundance of social media channels and fragmented media. The key to success lies in identifying and utilizing new, attention-grabbing spaces and unconventional methods. Is your storytelling strategy prepared for this evolving landscape?
Join our esteemed panel as we explore the cutting-edge strategies and innovations that are redefining customer engagement in today's marketing and advertising landscape. This discussion will delve into how experiential marketing is creating immersive and memorable brand interactions, driving deeper connections with consumers, and ultimately transforming the way businesses approach their marketing efforts. Gain insights from industry leaders on leveraging these transformative experiences to stay ahead in an ever-evolving market.
Join us for a compelling panel discussion on how new digital platforms are reshaping cultural norms, influencing consumer behavior, and transforming consumption patterns. This panel explores the interaction between technology and society, and its impact on brands, marketers, and consumers. From social media and streaming services to eCommerce and virtual reality, learn how these platforms are driving change and what it means for the future of engagement and interaction.
Transform digital marketing through innovative AI-driven approaches. This session highlights a groundbreaking AI personalization experiment in advertising, showcasing impressive performance improvements and advanced techniques.
Advanced technology has significantly enhanced our productivity, but this progress comes with its own challenges. Explore the effects of AI on communication and learn how to stay relevant in an era where strategies and content are becoming increasingly homogenized.
In today’s socially conscious marketplace, cause marketing has emerged as a powerful strategy that aligns a company’s brand with a social cause, creating a win-win scenario for both the business and the community. By integrating social and environmental initiatives into their marketing efforts, companies not only enhance their brand image and customer loyalty but also contribute to meaningful change. This approach resonates deeply with consumers, particularly millennials and Gen Z, who prioritize ethical consumption and are more likely to support brands that demonstrate a commitment to social responsibility. Embracing cause marketing is not just about boosting profits; it’s about fostering a sense of purpose and meaningful connection that transcends traditional business metrics.
This panel explores how customers can adopt privacy-safe audience targeting and securely purchase content like child-directed inventory. Additionally, it examines how publishers can use technological advancements to safeguard sensitive user data while generating new revenue opportunities.
Modern Marketing Reckoner 2024 Report Launch
The dynamic nature of the marketing and advertising landscape drives industry leaders to aim for the bullseye, focusing on resiliency. This 5th edition of the Modern Marketing Reckoner 2024 report serves as a comprehensive resource for industries to navigate future business strategies with precision, supported by robust Indonesian data, insights, and outlooks.
MMA Global Indonesia invites delegates to join the report launch as part of our initiative to educate and provide a foundation on key topics such as The Power of Responsible AI in Marketing, Retail Media Networks, Consumer Behavior & Current Changes, and Gen Z & Millennials – Their Behaviors & Mindset, among others. Gain insights from:
