With his 15 years of expertise as a marketer in the financial services industry (HSBC, Bank Mega, PermataBank, and OCBC NISP), Amir believes in right-left brain integration to fully seduce consumers yet drive sales. He always strives to be a design-thinker/marketer who can solve analytically and a strategist who can think innovatively. He received his first SVP posting when he was only 30 and has achieved about 50+ marketing awards up to date. He was featured as one of the 40 under 40 2020 Campaign Asia as top-tier talent transforming Asia-Pacific marketing.

Amir is currently EVP Head of Marketing & Lifestyle Business at OCBC NISP, where he is responsible for driving overall marketing initiatives and growth strategy from customer acquisition, mobile sales, branding, communication, media, channels, and digital marketing, to activation/sponsorship. He is also in charge of the lifestyle businesses such as credit card solutions, the beyond-loyalty platform, and innovative strategic alliances. 

He has earned accreditation from prestigious institutions such as Columbia Business School, Wharton Business School, Stanford Business School, Stanford D-School, UCLA Anderson x Cannes Lion-Marketer Academy, Omnicom x Singapore Management University-Spike Brand Manager Academy, and ACUCA Scholars.