Yasir Riaz, Co-Founder of YMT Ads, navigates the evolving digital landscape by leveraging his expertise in data-driven marketing and AI applications to help clients address complex digital problems. With over 25 years of leadership experience in integrated and digital marketing, both at YMT and previously at top media agencies like Publicis Media and MindShare, Yasir brings rich experience in digital strategy and brand communication. At YMT Ads, his startup is focused on developing cutting-edge generative AI solutions for brand engagement and O2O commerce, empowering brands to engage online and sell offline more effectively.