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Produced by the MMA NA Location Committee Audience Working Group, this white paper shares how major brands are using location data for more effective audience targeting. Titled, "Using Location for Audience Targeting", the paper reveals how user location and place data is evolving from a tool used primarily for "in the moment' targeting, to an essential component in the creation of accurate audience segments. Please read the full press release here.

Released: 
February, 2015
Education Section: 
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Released: 
December, 2014
Education Section: 


Todo sobre mobile advertising en el glosario de la MMA

El Programa de Educación de la MMA presenta un glosario de términos de publicidad móvil, como puntapié inicial de sus actividades.

 

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December, 2014
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December, 2014
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December, 2014
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November, 2014
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November, 2014
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November, 2014
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November, 2014
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November, 2014
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November, 2014
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July, 2014
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February, 2014
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November, 2014
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Cinco tips para tener éxito promocionando una App

 

Released: 
November, 2014
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The MMA Mobile CEO & CMO Summit is an exclusive, invitation only event that brings together the industry’s top influencers, leaders and decision makers who are accelerating the transformation and innovation of marketing through mobile and driving business growth with closer and stronger consumer engagement.

Released: 
July, 2014
File Size: 
1.7 MB
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The MMA India report, powered by exchange4media, (in its third year now) is based on extensive research, including the body of mobile advertising work seen in the market, the spends of large advertisers on the medium, spend numbers of top media agencies, figures from service providers, and reference conversations with other prominent mobile players.

Released: 
October, 2014
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401 KB
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August, 2014
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Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.
 
Released: 
September, 2014
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Released: 
September, 2014
File Size: 
8.5 MB
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September, 2014
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Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
Released: 
September, 2014
Education Section: 
Members Only

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Education Section: