The MMA APAC is proud to present the 2013 Asia-Pacific Yearbook. A resource unlike any other, the Yearbook delivers case studies, insight from industry leaders and country data, which combine to provide the most comprehensive overview of the mobile marketing industry in the Asia-Pacific region for 2013.

The MMA Lexicon Subcommittee proposes the lexical framework to categorize mobile video ad units for the ease of communication and transaction within the mobile advertising industry among brands, agencies and technology providers.

This guidance explains for covered companies how the existing Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising (“OBA Principles”) and Multi- Site Data (“MSD Principles”) (collectively, the “Self-Regulatory Principles”) apply to certain types of data in the mobile Web site and application environment. This guidance responds to the fact that both First Parties and Third Parties operate across a variety of channels including mobile.

Mobile devices are revolutionizing the way people experience email today. The use of mobile email continues to grow as more consumers seek to stay informed through their smartphone, tablet, or other connected devices. With 88% of people checking their email via mobile devices daily, it’s imperative that marketers develop a strategy to produce emails that are optimized for mobile. In fact, more Android devices are registered every day (1.3MM) than there are weddings, babies born, and deaths COMBINED each day globally... x2!