2014 CEO & CMO Summit Insights Summary | MMA
Release Date: 
July, 2014
File Size: 
1.7 MB
Education Section: 
Topics of Interest: 

The MMA Mobile CEO & CMO Summit is an exclusive, invitation only event that brings together the industry’s top influencers, leaders and decision makers who are accelerating the transformation and innovation of marketing through mobile and driving business growth with closer and stronger consumer engagement.

This annual think tank highlighted the latest mobile trends, stories of inspiration and case studies on how mobile assists brands in communicating in relevant and imaginative ways. In addition, attendees heard high-level discussions on the role of talent and the obstacles of implementing a “mobile-first” strategy.

The report provides an overview of key topics and insights shared in the event.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.