SMoX: Making Marketing Work Harder with Mobile | MMA
SMoX: Making Marketing Work Harder with Mobile
Release Date: 
March, 2015
File Size: 
471 KB
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With the ever-increasing pressure on marketers to achieve increased profitable growth and a laser focus on their bottom line, the need to understand the impact of their marketing and which part delivers the highest ROI is critical. At the same time, as mobile investment is increasing at the fastest rate of any media, there is an urgency to understand the ROI specific to mobile marketing. There is a need to understand the way in which advertising tactics work similarly or differently from other advertising in other media. And, there is a need to understand what percent marketers should spend in mobile to optimize their overall marketing performance. Yet, few have the resources to initiate a robust analysis on how mobile interacts with other media channels and how to optimize their budgets to take full advantage of the unique power of mobile.

Enter MMA’s SMoX Study

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.