The Push Notifications User Manual is produced and developed by the MMA France Messaging Marketing Committee. With this Guide, Mobile Marketing Association France intends to demystify push notification, a tool which we believe already to be essential, given that: 

• mobile web traffic is on its way to exceeding computerbased web traffic
• apps account for 86% of this mobile traffic
• and push notifications are by far the best tool to incite users to revisit an application