Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.
The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key highlights from the hero MMR Report. The report encapsulates key takeaways from the report emphasizing the significant influence of AI on the four main pillars of marketing - i.e., Product, Price, Promotions, and Place.
Had an amazing time at the MMA Global APAC event learning about new trends in programmatic advertising with AI! Thanks to Vivek Ballabh for moderating the discussions so well and keeping us on track. Huge shoutout to Lloyd Pereira and Moneka Khurana for organizing such a fantastic learning experience. Special thanks to Vishal Singh for sharing the post and highlighting the value of this event. Excited to implement these learnings in my work! #ai #marketing #media #advertising #brandmanagement #dabur #fmcg #programatic
It was a smashing event earlier this month with the Report Launch: Modern Marketing Reckoner 2024: Winning With AI Grateful to be covered in the Reckoner along with all the super leaders of the ecosystem and with dear Joe Nguyen on my right and the fantastic Srikanth Rayaprolu on the same page are making me look even better! Love my #AI headshot and the blue tie :)
Many thanks for your mail and it was an absolute pleasure to be at the MMA event last week. It was a well organised event, with lots of take-aways and interesting sessions/discussions. It was also great to meet Moneka in person.
The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly competitive landscape, marketers are leveraging AI to streamline daily tasks and enhance productivity. This whitepaper, ‘Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!,’ provides critical insights and practical guidance for marketers on their AI adoption journey.
Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and decision-makers from brands, agencies, and tech sectors have penned groundbreaking AI strategies and real-world applications in this 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner: Winning With AI.
Kickstart your journey to eCommerce excellence with the 'D2C Advantage X Toolkit' report, a collaborative effort by MMA Global India & Publicis Commerce. This report is a game-changer for C-suite executives and Brand Leaders seeking to maximize ROI and maximize profitability in the dynamic interplay of D2C and eCommerce.
