Programmatic promises to transform the way we buy media by providing the technology and data to target audiences and run faster, smarter, and more efficient campaigns. But some old habits die hard: many teams continue to replicate old IO-based workflows even in a programmatic environment, forgoing many of the benefits that these new tools offer. No where is this more obvious than in the persistence of “programmatic guaranteed” media, where marketers forgo data in favor of impression-based goals.
In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.
Tuesday, September 28, 2021 - 4:00pm to 5:00pm IST
Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials
This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!
