Smartphones becoming mainstream device in many markets

London, 31st July 2012: BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year. BuzzCity’s global ad network has already served three-quarters of its annual traffic from last year in the first half of this year; using this as an indicator, BuzzCity predicts that global growth of mobile advertising traffic is set to double in 2012.

BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.  Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve, such as United Kingdom, South Africa and Nigeria – the latter being a new addition to BuzzCity’s Billion Club*.  In addition certain countries are experiencing triple-digit growth including Kenya, Pakistan and Argentina. 

Source: MobiAd News:

Buzz City Teams Up With Academics To Prevent Click Fraud

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.

In response to the recent change in Apple’s tracking approval requirements, Germany-based Sponsormob has adapted its system to track apps through the use of an encrypted hash of the device’s MAC (Media Access Control) address. This tracking method replaces that of tracking the device’s UDID, its “Unique Device Identifier” or serial number.