Smartphones becoming mainstream device in many markets
London, 31st July 2012: BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year. BuzzCity’s global ad network has already served three-quarters of its annual traffic from last year in the first half of this year; using this as an indicator, BuzzCity predicts that global growth of mobile advertising traffic is set to double in 2012.
AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.
The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving technology ecosystem all present challenges for existing audience recognition technologies. Download the whitepaper
New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve, such as United Kingdom, South Africa and Nigeria – the latter being a new addition to BuzzCity’s Billion Club*. In addition certain countries are experiencing triple-digit growth including Kenya, Pakistan and Argentina.
As mobile commerce grows in popularity, mobile advertising expert Dr KF Lai shares his knowledge and findings to help retailers succeed with m-commerce
Mobile commerce and how to pay for it has been a hot topic for some time now – Dr KF Lai, chief executive of global mobile media company BuzzCity said we have already seen announcements from Pingit, PayPal and Visa and we will undoubtedly see more in the coming months.
Buzz City Teams Up With Academics To Prevent Click Fraud
Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.
The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.
In response to the recent change in Apple’s tracking approval requirements, Germany-based Sponsormob has adapted its system to track apps through the use of an encrypted hash of the device’s MAC (Media Access Control) address. This tracking method replaces that of tracking the device’s UDID, its “Unique Device Identifier” or serial number.
