APAC

Omnichannel Advertising & Retail Media: A dual approach for effective media buying

April 26, 2023

Authored by Rahul Singh, Director, Business Development, India, Tradedesk

The media landscape in India is undergoing significant changes, driven by advancements in technology and the growth of the digital economy. Consumers now have access to a vast array of content options, from connected TV and podcast to news and blogs, often consumed across an array of devices, with mobile being the dominant channel.

AnyMind Group

Blis continues to expand operations in India

Blis, is further expanding its operation in India with two strategic roles, growing its headcount across Asia by 30% in the last 6 months.

Member Mention:

News Type:

Vietnam Brand Safety Report 2023

In the past couple of years, Southeast Asia saw accelerated growth and changes in the technology landscape due to the COVID pandemic businesses experienced a boom in e-commerce, digital behaviors are normalized among consumers, and B2C engagement had adapted to the digital space. Now that it’s a norm for consumers to shop omnichannel and across multiple digital platforms, the next challenge for brands is to enhance consumers’ shopping experience and strengthen engagement in the future of integrated commerce.

Released:

March, 2023

Education Section:

Educational Documents, Research, Trends Reports

Region:

APAC, Vietnam

Keywords:

vietnam, report, 2023, brand safety, Brand