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At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments.

Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 (click to download) gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for the next four years.

Have a look at this infographic to discover the key takeaways of the study!

In recent months, Google has been rolling out Google Measurement Maturity: a set of diagnostic tools and resources to help advertisers understand best-in-class measurement practices. This initiative builds on the work Google has done with BCG and with Bain.

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