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Global

Reinforces MMA’s Industry Leadership as the only Trade Group to Provide Actionable and Technical Guidance on how Advertisers can Improve Marketing Productivity and Maximize the Impact of their Media Mix

NEW YORK (October 18, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.

News Type: 
Global
May 18-19, 2020
The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
Released: 
October, 2019
Region: 

Diverse Board of Marketing, Media and Technology Leaders Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good

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Newly Launched SMARTIES X Program is the World’s First Marketing Award Recognizing Innovation - Nike, Chipotle, Coca-Cola, McDonald’s Pepsi all make shortlist
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Gimbal recently launched Trends, a foot traffic analytics platform that provides marketers, business analysts, finance teams, and real estate developers a comprehensive view of consumers’ physical-world behaviors over time, in order to drive more informed business decisions. Trends aggregates visitation patterns of the top brands and retailers across nearly five million unique locations. The platform then identifies and highlights shifts in market share and consumer preferences within retail, grocery, finance, QSR, and other verticals in North America.

VidMob

Hyundai Motor America