Global | Page 178 | MMA Global

Global

Monetize Mobile Data 101: Insights and Real World Strategies May 10th, 2pm ET / 11am PT While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates. While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.
Submitter's Company: 
Reveal Mobile
Cross Marketing Effectiveness (SMoX) research proves fine-tuned targeting strategy a success.

NEW YORK (April 5, 2017) --- The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA). The study also proved the clickthrough rate (CTR), a widely-use measurement of impact, has no direct correlation to conversions.

News Type: 

Industry Leaders Join to Explore Best Practices for Marketers; Ultimate Targeting Tool on April 5 in New York City

New York – March 30, 2017 – The Mobile Marketing Association (MMA) today announced executives from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo Cars USA will lead the roster for the MMA Location Leadership Forum: Making Mobile Moments Matter on April 5 in New York City.

News Type: 

Produced in Collaboration with MMA and IAB, New Guidelines Establish Recommended Set of Practices for Location Measurement

Submitter's Company: 
News Type: 
A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
  • What the top mobile signals are for branding, by vertical.
  • What signals marketers are employing, based on KPIs.
  • How the purchase funnel really works. (Hint: It’s not a funnel.)
  • What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
News Type: 

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Senior level marketers from Choice Hotels, Dunkin’ Brands, Target, Samsung, The Coca-Cola Company and XO Group to explore mobile’s unprecedented power for engagement and storytelling on March 21 in New York City

News Type: 
London, UK, 22 February 2017 – Cloud communications provider Infobip has launched OMNI, its omnichannel enterprise messaging solution. The move follows continued A2P SMS growth for the company as a result of new client wins and the continued global expansion of its network, with Infobip now processing over 7 billion transactions a month and its platform touching more than 60% of all world’s mobile phones.
Submitter's Company: 
Infobip

Engaging app content and in-store beacons reward Micro Center customers

 

REDWOOD CITY, Calif. - February 28, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces the latest addition to its ecosystem through a partnership with electronics retailer Micro Center:

Submitter's Company: 
shopkick
Member Mention: 
Going to Millennial 20/20? Attend our session on IoT and hear how Chris Bevans, Creative Director of DYNE, a luxury mens sportswear company, utilized IoT to improve consumer loyalty, maximize target audience reach, and optimize content to develop a strong competitive advantage. Reserve a private meeting with us to discuss how IoT can help your business boost marketing efforts and reach customers past the point of purchase. Schedule a meeting: http://bit.ly/2lsfFbu Schedule a demo: http://bit.ly/2lGLMHE
News Type: 
No. 1 shopping list app on Android will nearly double Retale’s user base in the US
Submitter's Company: 
Retale