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Global

Annual Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile

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When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

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Google
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Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud

 

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud

 

Mobile Measurement and Fraud Prevention Leader Raises Industry Bar
in Multi-Channel Campaign Management

 

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May 8, 2019 | NYC
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November 6, 2019 / Los Angeles, CA

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Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it.

New York – [Dec 21, 2018] - As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led “Future of Mobile Fraud Council”.

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Integration of AI-enhanced bid optimization into Olive accelerates programmatic optimization capabilities, makes machine learning easy to deploy across campaigns

LONDON, December 12, 2018 -- Essence, a global data and measurement-driven media agency and part of GroupM, today announced the integration of bespoke machine learning-powered bid-optimization into Olive, the agency's proprietary media management software.

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