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Research
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26.
News
Read this article to learn more about trends in COVID-19-Themed Commercials

Thursday, April 23, 2020 - 2:00pm to 3:00pm EDT

The COVID-19 pandemic is impacting our world today. The shift requires marketing leaders to more effectively understand the current impact in consumer behavior, key questions to address and actions to consider during this challenging time. Join this webinar to learn how marketing leaders will maintain customer loyalty, change the marketing operating model and position the organization to consistently deliver.

Region: 
Speakers: 
Former Partner, Marketing Practice Leader - EY Consulting
EY
Webinar Sponsor:
How Data Privacy Regulations Will Shape the Digital Experience in 2020

As we look back on the first Data Privacy Day (January 28th) of the new decade and the name of the game for digital media companies in the twenty-twenties is compliance. Of the myriad tech stories to surface in the last year––large scale data breaches, fake political ads, and deep fake videos, to name a few––many of them served as stark reminders that mistrust is at an all time high for tech company titans and the walled gardens they have built around their operations.

Beginner's Guide to Federated Learning & Differential Privacy

It should come as no surprise that the marketing industry is riding a wave of change. In the wake of prolific data breaches and prominent scandals, consumers are demanding better protection of their personal information. In response, lawmakers are listening, introducing expansive data privacy regulations. Marketers have had to re-assess the way we collect, disseminate, and store sensitive information—learning to put privacy at the forefront and leaving behind the insecure and invasive methods of yesteryears.

New market brief examines why international business calls to the U.S. may be inadvertently blocked and looks at how to address the potential issues

What’s the News: Legitimate calls originating outside the U.S. may be wrongly blocked by initiatives aimed at tackling illegal robocalls, creating a damaging impact on businesses.

Submitter's Company: 
iconectiv
Tracker
The artificial intelligence-powered tool will provide tracking and trend graphs on COVID-19 cases down to a county level.

Verification and Trust Required for Rising New Service to Reach its Full Potential

Submitter's Company: 
iconectiv

Tuesday, April 28, 2020 - 2:00pm to 3:00pm EDT

Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
•    What data and technology will replace the third-party cookie?

Region: 
Speakers: 
SVP Product, GM Customer Experience
TransUnion
Webinar Sponsor:
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