The COVID-19 pandemic is impacting our world today. The shift requires marketing leaders to more effectively understand the current impact in consumer behavior, key questions to address and actions to consider during this challenging time. Join this webinar to learn how marketing leaders will maintain customer loyalty, change the marketing operating model and position the organization to consistently deliver.
As we look back on the first Data Privacy Day (January 28th) of the new decade and the name of the game for digital media companies in the twenty-twenties is compliance. Of the myriad tech stories to surface in the last year––large scale data breaches, fake political ads, and deep fake videos, to name a few––many of them served as stark reminders that mistrust is at an all time high for tech company titans and the walled gardens they have built around their operations.
It should come as no surprise that the marketing industry is riding a wave of change. In the wake of prolific data breaches and prominent scandals, consumers are demanding better protection of their personal information. In response, lawmakers are listening, introducing expansive data privacy regulations. Marketers have had to re-assess the way we collect, disseminate, and store sensitive information—learning to put privacy at the forefront and leaving behind the insecure and invasive methods of yesteryears.
