At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments.
Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 (click to download) gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for the next four years.
Have a look at this infographic to discover the key takeaways of the study!
In recent months, Google has been rolling out Google Measurement Maturity: a set of diagnostic tools and resources to help advertisers understand best-in-class measurement practices. This initiative builds on the work Google has done with BCG and with Bain.
The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending.
CARMEL, Ind. – June 12, 2019 –Lumavate, the leading platform for delivering Progressive Web Apps (PWAs), announced the introduction of new functionality that will accelerate an enterprise organization’s ability to deliver PWAs at scale.
