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Consortium for AI Personalization (CAP)
Boosting Advertising Effectiveness Using AI-Driven Personalization
Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Advertising and the Present Moment
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Attribution is Hard: Is MTA Worth the Effort?
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Research
Navigating Today’s Evolving World of Work
Insights to help inform our marketing community
The Early Effects Of COVID-19 On Online Shopping
Retail Systems Research - Consumer Report
Tracker
COVID-19 Retail Impact Tracker
COVID-19 trackers for brand trend and foot traffic by brand and region.
Research
COVID-19 Barometer
The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 30 markets.
Tracker
Amperity Retail Monitor
Tracking consumer behavior across categories and channels from 100 North American retail brands.
Research
Adobe Digital Economy Index
Adobe published a Digital Economy Index focused on the impact of COVID-19 on the digital economy.
Tracker
PlaceIQ Social Distance Tracker
Observing changes in consumer behavior through the lens of foot traffic.
Article
Coronavirus Impact on the USA Digital Advertising Market
COVID-19 has had a big impact on the advertising industry. In this Pathmatics report you will find the latest data on the advertiser's response.
Article
How Companies Can Set Employees Up for Success When Working from Home
Read this article to learn more about how you can help your employees work better from home.
Article
How Advertisers Are Responding to the Coronavirus Crisis
Read this article to learn more about how ad spend is changing due to the Coronavirus pandemic.
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